November 3rd marked the official anniversary of Chevrolet. The bowtie brand was founded a hundred years ago by race-car driver/automobile engineer Louis Chevrolet and ousted General Motors founder William C. Durant. The pair designed Chevrolet cars to possess a spirit of their own. This spirit is manifested in iconic models such as the Suburban, Corvette and Volt.
The Suburban Carryall was introduced in 1936 and was the world’s first cross-over vehicle. It had the feel of a passenger car but with all the room of a truck. It had three doors, seated eight and weighed a half ton.
The Corvette made its debut in 1953 but it took a decade for it to truly become a sports car. In 1963 the Corvette Sting-Ray raced onto the scene with a fully independent suspension, hot V-8 engine and a stunning new shape with a split rear window.
The Volt is a relatively new addition to the Chevy line up, the concept debuting in 2007 and officially going on sale 2010. It shook up the market by offering a rechargeable electric battery and backup gas tank. The Volt serves as a sign that Chevrolet is looking ahead to the next hundred years.
In Portland, Oregon Ron Tonkin Chevrolet celebrated Chevy’s centennial with a classic car display. The lot turned into memory lane and visitors experienced Chevy’s legacy of greatness with vehicles dating back to the 1930s.